Sometimes, it seems like all we do is make decisions.
Most of those decisions, though, are merely window dressing. This dress vs. that one? Ketchup or Mayo? This movie vs. that one? This nice restaurant vs. that one? This logo vs. that one?
Genuine choice involves whole new categories, or “none of the above.” Genuine choice is difficult to embrace, because it puts so many options and so many assumptions on the table with it.
There’s nothing wrong with avoiding significant choices most of the time. Life is difficult to manage if everything is at stake, all the time.
The trap is believing that the superficial choices are the essential part of our work. They’re not. They’re mostly an easy way to avoid the much more frightening job of changing everything when it matters.