Here in the 21st century where information moves at the speed of light and opportunities for innovation seem endless, we have an abundant array of choices when it comes to designing our lives and careers. But sadly, an abundance of choice often leads to indecision, confusion and inaction.
Several business and marketing studies have shown that the more product choices a consumer is faced with, the less products they typically buy. After all, narrowing down the best product from a pool of three choices is certainly a lot easier than narrowing down the best product from a pool of three hundred choices. If the purchasing decision is tough to make, most people will just give up.
So if you’re selling a product line, keep it simple. And if you’re trying to make a decision about something in your life, don’t waste all your time evaluating every last detail of every possible option. Choose something that you think will work and give it a shot. If it doesn’t work out, choose something else and keep pressing forward.