If you aren’t familiar Simon Sinek, here’s your chance. The author and motivational speaker recently jumped on the scene in a big way when he spoke at a TedX in 2009 on the topic of how great leaders inspire action. Considered one of the most popular Ted talks with over 20 million views, Simon Sinek delved into why certain organizations and companies make an impact while others do not. All his research boiled down into one word – why. After looking into the patterns of how impactful leaders act, Sinek devised the Golden Circle, which starts with asking people why they do what they do, instead of traditionally starting with the what and how. Simon Sinek has patented his method for inspiring people to find their life’s calling through books and courses on his website called Start With Why. Whether you’re looking to unleash the leader in you or invigorate your current work situation – start reading.
1. The more we do good for each other, the more we WANT to do good for each other.
While speaking at the World Business Forum, Sinek laid out three top qualities to being a great leader; empathy, selflessness and grace under fire. This quote speaks about the importance of empathy and taking care of others, resulting in a ripple effect of kindness in the workplace and in all other facets of life.
2. A leader’s job is not to do the work for others, it’s to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.
Instilling trust and confidence in employees is one of the surefire ways to cultivate future leaders. Being at the top doesn’t need mean going at it alone, but rather delegating and sharing the responsibility. Nurturing and promoting a collective team effort will result in a cohesive and productive work environment – making employees feel safe.
3. People don’t buy what you do, they buy why you do it.
This is one of Simon Sinek’s mantras that he repeats often in his popular TedX talk. He provides the example of what made the company Apple so popular and attributes it to their belief of thinking differently (their ‘why’) – not just producing computers and iPhones.
4. There is a difference between listening and waiting for your turn to speak.
How many times has this happened to you? Really engaging and listening to those around you – whether they be family members or colleagues – can make a huge difference in making lasting connections and enacting change.
5. We follow those who lead, not for them, but for ourselves. And it’s those who start with “why” that have the ability to inspire those around them or find others who inspire them.
Take a moment to think about your own ‘why,’ with some leading questions from Simon Sinek himself. What’s your purpose? Why do you get out of bed in the morning? What’s your cause? What’s your belief?