Seth Godin is often described as “America’s Greatest Marketer”. He is an entrepreneur, writer and change instigator. Seth has written over 12 bestsellers and his blog is one of the most read blogs in the world.
Seth’s goal has always been to challenge you to see the world differently and create something remarkable. If you are following any work of a great mind this year, you should be following Seth Godin.
If you read my blog regularly you will notice I always recommend a book or talk by Seth Godin. Linchpin, The Icarus Deception, Tribes, are some of my favourite Seth Godin books. So I thought of starting this New Year with awesome collection of free eBooks.
#1 – What Matters Now : This eBook is about a different way of thinking, a useful way to focus and the energy to turn the game around.
When the economy tanks, it’s natural to think of yourself first. You have a family to feed a mortgage to pay. Getting more appears to be the order of business.
If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved
#2 – Who’s There? :This eBook tries to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
Seth Godin divided the blog world into three groups and turn his attention to one. And in particular, He tries to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
He promises this ebook is incomplete. He hope, though, that it encourages you to pay attention to some of the underlying forces at work online and off.
#3 – Knock Knock : This eBook is a short take on how to use the new online marketing tools to make any website work more effectively.
Knock Knock is Seth Godin’s Incomplete Guide to building a website that works. A Web page isn’t a place the way Starbucks is a place.
A Web page is a step in a process. The steps on the stoop in front of your house understand (if steps understand anything) that they exist in order to get you up or down.
#4 – Unleashing the Ideavirus : Seth Godin’s Unleasing The Ideavirus is about permission and viral marketing.
Viral marketing is a special case of an ideavirus. Viral marketing is an ideavirus in which the carrier of the virus IS the product.
When you are able to devise a brand-new Internet business plan for a product that’s useful and also embodies viral marketing growing from nothing to a million users in a month and making you rich along the way.
#5 – Really Bad PowerPoint – And How To Avoid It : This eBook is about improving your Powerpoint presentation and some mistakes you should avoid.
PowerPoint was developed by engineers as a tool to help them communicate with the marketing department—and vice versa.
The programmers behind PowerPoint saw it as a clever hack—a way to save time and money instead of creating slides the old fashioned way. Once unleashed, though, PowerPoint took on a life of its own.
#6 – The Bootstrapper’s Bible : This eBook is about getting more done with less and running as lean as possible when bootstrapping your business.
Bootstrappers run billion-dollar companies, nonproﬁt organizations, and start-ups in their basements. A bootstrapper is determined to build a business that pays for itself every day.
In many ways, itʼs easiest to deﬁne a bootstrapper by what she isnʼt: a money-raising bureaucrat who specializes in using other peopleʼs money to take big risks in growing a business. Not that thereʼs anything wrong with that…
#7 – Do Less : This eBook tells about what you do and who you do it for so you can enjoy more of your life.
Most organizations, from tiny to huge, operate from the same perspective. As you add employees, there’s pressure to keep everyone occupied, to be busy.
Of course, once you’re busy, there’s a tremendous need to hire even more people, which continues the cycle.
#8 – Everyone’s an Expert : This eBook aims at providing online traffic, more revenue, more followers, more attention, more interest, more donations or more influence.
This is an ebook about a brand new online company and, more important, about a new sort of online tool that might very well change the way you discover (and publish) information.
For most of us, it’s not about the money at all—it’s about spreading our ideas.
#9 – Brainwashed : This eBook is about what you’ve been conditioned to do and how to change that thing.
The mission: to teach you that you’re average; That compliant work is the best way to a reliable living.
That creating average stuff for average people, again and again, is a safe and easy way to get what you want. Step out of line and the system would nudge (or push) you back to the center.
#10 – Insubordinate : This eBook related to Seth’s latest book Linchpin: Are You Indispensable?
I lump the last three together as one kind, because I don’t think they deserve categories of their own. Even though they’re the majority in terms of numbers, they don’t matter so much in terms of getting things done.
The first group, the Linchpins, are the people who make a difference, the ones that ship, the rare ones that truly have an impact. This group of people, in that moment of time, change everything.