Day #731:Books on creativity, picked by Tony Fadell

If you are still looking for book recommendations for books to bring along for the summer holiday, let me help you out here a little.

At TED2015, Tony Fadell — the man behind the iPod and Nest — managed to turn an observation about the little stickers on fruit that you inevitably forget to peel off before eating into an intriguing TED Talk. His book recommendations focus on the bounds of creativity:

Thinking, Fast and Slow by Daniel Kahneman. “Kahneman is brilliant. His latest book offers a fascinating look at how our brains work, and how they push us to act in ways that aren’t always in our best interest.”

How Children Succeed: Grit, Curiosity, and the Hidden Power of Character by Paul Tough. “By offering evidence that traits like empathy, determination and self-control tend to be better predictors of success than IQ, Tough will make you think differently about raising kids in a highly competitive world.”

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull. “A fantastic read, and hugely applicable to what we do at Nest. It offers a great perspective on how an experienced leader has guided a team of creative, dedicated people to develop amazing things.”

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz. “Starting a company is never easy — even when you’ve done it before. Ben’s advice is useful, honest, profane and essential for understanding why some companies fail and others succeed.”

The Art of War by Sun Tzu. “It’s hard to believe that a 2,000-year-old book could still be relevant for businesses today, but Sun Tzu’s masterpiece is as applicable to the world we live in as ever.”
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