Guy Kawasaki once again shows his entrepreneurial genius with his latest book The Art of the Start 2.0 – The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.
The Art of the Start 2.0 walks you through the critical steps of: Launching, Leading, Bootstrapping, Fund-raising, Building a Team, Evangelizing, Socializing, Rainmaking, Partnering, and Enduring.
Guy’s stated goal with this book is “to make entrepreneurship easier for you.” I believe he’s done just that but don’t be fooled into thinking he does all the thinking for you. He puts you to work with this book and challenges you to apply the material to your own idea/start-up.
Much like a workbook, Guy stops to provides exercises throughout each chapter and pushes you answer important questions. Therefore, I believe each person will take away a personalized and unique experience with the content.
If you’re starting something new or an entrepreneur at heart, this book is well worth the investment.
Watch this short video from Board Studios with highlights of the The Art of the Start 2.0