They don’t hate you.
They hate giving up something they have become emotionally attached to just for your untested ‘great’ idea to become the new norm. They love their comfort. Something they know. They don’t hate you. They don’t even really care about you. Just make sure you ‘great’ idea doesn’t interfere with what they have known and come to accept as norm
If you get confused about that, it’s going to be difficult to make (needed, positive, important) change in the future.